Tracy Cai is a designer and alumni of OCAD U. From creating art to building experiences, she is most curious about turning ideas into products.

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Most recently at Nextdoor, transforming the neighbourhood app into an everyday tool for communities.

She’s been in places of all sizes in Sillicon Valley: Village, as the first designer. LinkedIn, building tools for marketers and businesses on the platform. Wealthfront, helping people with financial literacy and investing.

With 6+ years experience in the tech industry, designing with motion, accessibility, scalability, device adaptation and technical challenges comes second nature to Tracy.

When she’s not at her desk, she’s running Chubbi Rice, a mochi dessert business she founded in 2021. She also loves birds, and has a green cheek conure!

📍 Based in Toronto | Open to remote or local roles

Projects without links are still WIP and coming soon

Nextdoor: Onboarding

Overhauling the old onboarding experience to a new design and engineering architecture that is faster, more scalable, and reflects new design patterns

Nextdoor: Growth experiments

Using insights and research to learn & optimize the growth in new users signing up for Nextdoor

Nextdoor: Profile redesign

Setting up a new foundation for profile

Nextdoor: Events with AI

Using AI to curate local events that are happening around each neighbourhood

Design In Motion

Village: App design

A startup with a total of 4 people on the team, Village is intent on finding and curating the best content on the web. Built from the ground up:

Brand redesign

Developing design library

Onboarding

Feed optimization & improving retention

Notifications

Search

Creating and editing posts

Chubbi Rice: Local dessert business

Turned my mochi hobby into a local dessert popup with a loyal customer base. I design all the packaging and marketing materials. With the most viral video getting up to 800K+ views, Chubbi Rice has grown to a combined total of 15K+ followers across Instagram and TikTok.

Running Chubbi Rice has given me the opportunity to learn the challenges of running a small business, connecting with local community and markets, and the importance of a strong brand presence.