talk to me about sustainable living, asian confectionary, milk tea and birbs 🦜
OCAD U alumni from Toronto
In the summer of 2021, I decided to move back home to Toronto after spending 4 years at LinkedIn in San Francisco, starting from new graduate to senior product designer (designing B2C, marketing, admin & consumer experiences for millions of users). I took a short break to focus on turning my mochi hobby into a business venture, using my design skills to develop the brand, products and packaging. Now that Chubbi Rice is running smoothly and I’ve gained invaluable knowledge as a small business owner, I’m inspired to continue my craft as a designer to improve people’s lives and workflows.
From my various experiences, I’ve has developed strong skills in visual, motion, research and facilitating design sprints. Working at LinkedIn/Microsoft has also engrained the importance of localization (i18n) and accessibility (a11y) into my process.
I grew up painting and drawing, and interest peaked in design when, on a whim, I entered a design contest from Design Exchange Canada and placed 3rd in high school. That lead me to major in Graphic Design, where I eventually transitioned to product design.
See my design journey below ↓
Education
OCAD University | 2017
Bachelors of Design | Majored in Graphic Design
Public talks
Product school | Remote design workshops | Facebook live | 2020
CUTC (Canadian Undergraduate Technology Conference) | Life after uni panel | Online | 2020
OCAD University | Coffee Chats | Online | 2020
Work
Chubbi Rice | Owner | Sep 2021 - present
Started a home bakery business making fresh mochi products with a sustainable mission
Designed branding & packaging, managing social media, website (shopify & square), sales, partnerships
Chubbi Rice mentioned in the Toronto Star !
LinkedIn | Product design | Aug 2017 - July 2021
Have in-depth experience with the following areas: web/mobile, enterprise dashboards, notifications, role management, onboarding, product education, consumer/growth, analytics, facilitating research studies
Pages: LinkedIn profiles for company and schools (admin and consumer sides)
Campaign Manager: LinkedIn’s marketing tool for companies to advertise on LinkedIn
Wealthfront | Product design intern | 2016
Designed Portfolio Review features for Android and iOS
Translated existing Android flow to iOS flow for a new feature
Involved with a completely new refresh of the website and created scalable interfaces for engineers (not launched yet)
Designed promo modules for the dashboard for A/B testing
Involved with brainstorming, prototyping and critique sessions
OCAD U | Multimedia and graphic design student monitor | 2015
Developing a financial literacy video series program for the OCAD University student population
Producing promotional videos for provincial organizations that encompass a membership of Ontario universities and colleges
Creating videos by using Illustrator and Photoshop to illustrate graphic elements, and Premiere and After Effects to animate the videos
Designing promotional graphic posters for social media distribution
Building a social media strategy to bolster student awareness of financial literacy
Mentioned on Government of Canada website http://www.fcac-acfc.gc.ca/Eng/resources/newsletters/Pages/FCACsFin-Bulletin-11.aspx#12
Bell Media | Motion design intern | 2015
Winner of Bell Media Career Launcher
Created motion graphic material for TSN’s sport event promotions
Collaborated with designers and directors to design digital background graphics for Discovery channels’ television program guide interface, including their specialty channels such as Animal Planet and Investigation Discovery
Designed template graphics for CTV’s National News Show with Photoshop
Rendered daily television show snipe ads for CTV shows such as The Amazing Race Canada using After Effects
Freelance video editor | 2014
Produced a series of informational video tutorials for their android tablet products using Premiere and Photoshop for use on their website and YouTube channel to communicate with customers more efficiently for common consumer questions and product assistance
Wrote and recorded the video content and scripts
Produced a promotional advertisement for their Internet Music System product to be featured on Walmart’s and RCA’s online platforms and in the demo screen of the product displayed in Walmart stores
Joyce Gallery HK | Design Intern | 2013
Designed promotional material for antiques and advertisements for magazines such as Orientations
Photographed inventory for use on their website and distribution to requesting clients
Greeted walk-in customers and individual clients with customer service skills